Green Power Market Size, Share, Industry Analysis, Future Growth, Segmentation, Competitive Landscape, Trends and Forecast 2026
Green power is
basically production of electrical energy from environment friendly and
renewable sources such as wind, geothermal, biomass, solar and low-impact
hydropower.
There has been an increased awareness among consumers regarding
use of environment friendly sources of electricity supply.
This in turn has led towards demand for green power sources in
the recent past. In order to support green environment campaign, governments of
various countries are taking initiatives to enhance consumer awareness as well
as availability of green power sources.
Globally, there has been integration of renewable energy and
equipment installations. For instance, in Iceland 80% of the electricity is
generated from earth’s heat. Similarly in Norway, 98% of electricity is
generated using geothermal, hydroelectric and wind energy.
There have been increased number of attempts to offer low-cost,
environment-friendly options to low down the negative impact of using
non-renewable sources of energy for electricity generation. For instance, in
India the untapped market of renewable energy is anticipated to be around US$
10.5 billion by 2017 end.
In order to tap this potential market, government of India is
taking various measures such as promotion of small power plants for both
biomass and solar, entrepreneurship development for electricity in rural areas
through solar power, biomass waste and rice husk, solar cooking initiatives,
green campuses and buildings construction, and projects for off-shore wind
generation, among others.
With introduction of programs offering consumer choice for
domestic electricity ensuring price stability balancing the increased
electricity price volatility in some countries is leading towards increased
adoption of green power sources as a mode of electricity generation.
Green Power Market Segmentation
Green power market is segmented on the basis of energy
resources, equipment type. Different type of energy resources include solar,
biomass, wind and small hydropower. Of which, biomass is further segmented into
landfill gas and agricultural waste.
On the basis of different energy resources, equipment vary and
are classified into solar energy equipment, wind energy equipment, geothermal
energy equipment and hydropower energy equipment. Further, agricultural waste
is sub-segmented into poultry litter and others.
Geographically, the green power market is segmented into seven
regions namely North America, Western Europe, Japan, Asia Pacific Excluding
Japan, Middle East and Africa and Latin America.
Green Power Market Dynamics
Factors such as population growth,
urbanisation, industrialisation, growing per capita consumption, depletion of
conventional reserves and increasing concerns for climatic change are
contributing towards increasing adoption of green power sources as mode of
electricity generation.
This is further fuelling green power market growth at a robust
rate and is expected to gain significant traction in the near future. However,
proper balance of environmental stability and economic development is a concern
for government and environment control authorities across the globe.
However, barriers towards growth of green power market include
low cost of utility default service, high entry barriers for new entrants, lack
of existing renewable energy plants and insufficient unbundling of
revenue-cycle services.
Despite of the aforementioned challenges, green power market is
anticipated to grow significantly in the near future. This is attributed to
development of solar parks, government initiatives and programs, increasing
awareness regarding use of renewable energy sources, among others.
Green Power Market Key Players
Depending on the equipment manufacturers for energy resources such
as wind energy, solar energy, geothermal energy and hydropower energy, some of
the key solar panel manufacturers are Trina Solar Limited, Yingli Solar,
Canadian Solar and others.
Similarly prominent wind turbine manufacturers include Siemens
AG, General Electric Company (GE Power), and Senvion SE among others. Few
prominent geothermal energy system manufacturers include FHP Bosch Group,
Earthlinked Technologies Inc., Aquatherm Industries, Inc., and Ormat
Technologies, Inc. among others.
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