Household Care Wipes Market Competitive Growth Strategies Based on Type, Applications, End User and Region 2032
Household Care Wipes Market is expected
to reach US$ 7.8 Bn in 2032, growing at a CAGR of 6.2% during the forecast
period 2022-2032. Nowadays, the basic need for cleanliness is high among
people, worldwide. Thus, there has been a significant increase in the demand
for household cleaning products, globally. The growth of such household care
products in the market is evident with their popularity among consumers.
The appeal of household care products among consumers is
primarily driven by convenience, disposability, and ease of use to clean
surfaces all around the home. Household care wipes are one such product that
offers hygiene and allows the consumer to perform daily tasks in significantly
less amount of time.
Companies in the household care wipes market are providing a
variety of products for both, regular and scrubbing surfaces. Moreover,
companies are adopting advanced wipe technology to offer convenient solutions,
along with developing a botanical alternative to conventional household care
wipes for their end-use customers, globally.
The rapidly growing hygiene trend, new product launches,
increasing demand for all-purpose disinfectant household care wipes, steadily
growing digital platforms to distribute products directly to end-use consumers,
and companies expanding their eco-friendly cleaning product lines by
introducing biodegradable cleaning wipes are the main factors that are expected
to shape the growth of the household care wipes market in the coming years.
Additionally, retailers are increasingly launching their brands
to stand out from the competition in the quest of being a powerful brand
differentiator. Also, the rising emphasis on do-it-yourself and the growing
demand for clean label products when it comes to cleaning with a substance made
from recyclable chemicals and renewable resources are some other factors
expected to fuel the growth of the household care wipes market during the
forecast period.
However, green household care wipes are more expensive as
compared to the conventional products available in the market, owing to the
high cost of technology needed to develop green label household care wipes,
which may hinder the growth of the household care wipes market during the
forecast period.
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