Sales Acceleration Platforms Market Analysis by Size, Rising Demand, Business Growth Factors and Revenue Strategies From 2023 to 2033
The global sales acceleration platforms market is estimated
at US$ 91.7 Million by 2022. The market is predicted to garner US$ 351 Million
in 2032 while recording a CAGR of 14.4% in the assessment period. Growth of the
market can be attributed to the growing adoption of technologically adept
solutions to increase customer engagement. Besides, increasing demand for data
enrichment tools along with content optimization are other factors driving the
market growth during the forecast period.
Increasing demand
for sales intelligence tools due to various benefits has spurred market growth.
It empowers the enterprises to identify opportunities that grow sales and
provide offers with the best sales pitch. Expertia AI, an India-based startup,
is assisting SMEs in automatically identifying top candidates from a pool of
applicants. It is a SaaS startup. Moreover, it restricts the population funnels
research and budgets to consumers with maximum profile potential and is helping
organizations to increase their RoI, which is expected to support the industry
growth in the assessment period.
Integration of AI
in sales and marketing operations is anticipated to give several opportunities
for expansion to the market in the forthcoming time. Modern techniques such as;
Natural Language Processing (NLP) and Machine Learning are adopted by several
players to augment their sales. Players in the market are taking various
initiatives to integrate AI into their platforms. For instance, In May 2022,
CompleteCSM, Inc., a software company that democratizes Customer Success
Intelligence, launched the Customer Intelligence Cloud.
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